Hey y’all - We often obsess over pricing, pitch decks, and funnels. But in the real world, time is a scarcer resource than money. If your product doesn’t get a slot on someone’s calendar, it won’t get a swipe of their card either.

Your customer might love your landing page, nod at your value prop, and even bookmark your app. But if they don’t carve out 15 minutes for a demo, a module, or a trial you’ve already lost.

Think about your own life. What gets your time? Calendared meetings. Trusted tools. People who follow up.

Great products don’t just look good or price well they fit into daily lives. They show up, again and again, nudging the user until they become a habit.

Founders often underestimate this: time-fit matters more than product-market fit in the early stages. If your product can help someone win back time, simplify a routine, or automate a task they’re far more likely to commit.

So today’s theme is a challenge and a reframe:

Because in today’s economy, attention is the new currency, and calendars are the real checkout page.

Here’s today at a glance:

PS - Become a member to get access to my founder membership including an engaged community, fundraising support, fireside chats and more.

🔗 Mohit’s Picks

My favourite finds of the week 

• Current AI Models Not Even Close To Humans Of 70 Years Ago In STEM: Eric Weinstein [Link]

• Seeing First Signs Of Self-Improvement In AI Systems: Google Deepmind Researcher [Link]

• No one understands what an MVP (minimum viable product) is for their startup [Link]

• Top 10 Supermarket Franchise in India in 2025 [Link]

• India’s first IIM isn’t just shaping business minds it’s shaping the startup economy. [Link]

• 5 Key Lessons from Mukesh Ambani's Leadership Playbook [Link]

• How to Grow Your Startup Using Reddit [Link]

💡Opportunity: “AutoFollow” - Re-engagement Engine for Creators and Coaches

In today’s creator economy, the biggest killer of conversion isn’t poor content or bad pricing it’s silence. Solopreneurs, digital coaches, and freelancers are drowning in incoming leads but bleeding on the follow-through. A prospect drops a WhatsApp query, gets lost in the flood, and is never heard from again.

That’s the problem AutoFollow solves.

Imagine a lightweight, no-code tool that helps India-first solopreneurs automate their follow-ups across platforms like WhatsApp, Instagram, and email. Think of it as “ConvertKit meets WhatsApp” built for creators who work out of DMs.

What AutoFollow does:

• Sends time-triggered WhatsApp follow-ups to leads

• Nudges prospects with “We missed you” reminders on Instagram DMs

• Uses auto-replies for FAQs across channels

• Tracks conversions by channel through a clean dashboard

Why this matters:

• Solo coaches often operate without CRMs or Zapier-level workflows

• India-first creators rely heavily on mobile-first messaging, not email

• Courses, workshops, and 1:1 programs benefit immensely from timely nudges

Who it’s for:

• Instagram-first coaches

• WhatsApp community leaders

• Freelancers with cold DMs and warm leads

• Digital product sellers

Auto Follow could be the missing tool in India’s booming solopreneur economy helping creators close quietly and consistently.

🧠 Framework: L.A.S.E.R. for Messaging Clarity

We often think a product isn’t working because of pricing, UX, or features. But 9 times out of 10, it’s the messaging.

When users bounce, it’s rarely because they hate your product it’s because they didn’t get it.

Enter the L.A.S.E.R. Framework, built to sharpen your startup’s communication instantly.

🔹 L - Language
Are you using your customer’s everyday words or internal jargon that sounds smart but lands flat?

💡 Instead of: “End-to-end SaaS CRM for omnichannel engagement”
Say: “Follow up with leads via WhatsApp, email & DM automatically.”

🔹 A - Audience
Are you writing for everyone or the one person who’s most likely to buy?

💡 Visualize your best-fit customer and write only to them. A message for everyone is a message for no one.

🔹 S - Specificity
Can they see the problem being solved? Use real situations and results.

💡 “Save 4 hours every week chasing cold leads” > “Streamline your outreach.”

🔹 E - Emotion
Does your message touch a real fear, frustration, or desire?

💡 “No more being ghosted by leads” hits harder than “Increase response rates.”

🔹 R - Result
What’s the transformation they’ll get? Say it clearly.

💡 “Turn DMs into revenue in 7 days” is a compelling end state.

Run every headline, landing page, and email through L.A.S.E.R.
It’s the difference between bounce and buy.

🛠️ Tool: Superflow

Superflow adds collaborative commenting directly onto your live website - like Figma for web.

Perfect for:

• Founder-designer a sync reviews

• Product feedback from users

• Copy edits without Slack ping-pong

Bonus: Works with Webflow, React, and other no-code setups.

📈 Trend: B2B is Getting “Influencer-fied”

We’re seeing a powerful shift in how B2B startups are going to market: not through cold outreach or ad spend, but personal brands.

What’s working:

• Founders are turning into storytellers, posting weekly insights on the problems they solve.

• Early employees are hosting mini-webinars and AMA sessions to show off product depth.

• Prospects are “lurking” for weeks before converting because trust is built in the feed, not the inbox.

Why this trend matters:

• CACs are exploding for paid ads.

• Buyers want transparency over polish.

• Community and content now drive bottom-of-funnel intent.

Startups like Linear, Vouch, and Notion are thriving with face-forward GTM where your team becomes your loudest signal, not your Google Ads.

So what can you do?

• Let your team share the journey.

• Ditch the marketing speak.

• Turn builders into voices.

💬 Quote: Hiten Shah

Let’s unpack this.

We obsess over product-led growth (PLG) onboarding flows, free tiers, activation metrics. But products don’t grow themselves. People do.

You can’t automate customer love. You can’t scale empathy with feature flags. No matter how elegant your product is, if it doesn’t deeply resonate with the user’s daily grind, it won’t grow.

Customer-led growth is different:

• It means shipping less, listening more.

• It means your roadmap follows user problems, not just analytics.

• It means your brand is built not by your pitch deck but by what your users say when you’re not in the room.

Even in PLG startups, the best features are often built after a late-night support ticket, a frustrated user tweet, or a whisper from a power user.

So next time you think “growth hack,” ask:
💭 “What does my customer really need from me today?”

That answer not a dashboard will lead you to scale.
Because in the end, customer obsession is the only real GTM strategy.