Why Old Problems Create New Startup Winners

Tool to help your startup: Tome.app - AI-Powered Storytelling for Decks

Hey y’all - Every founder dreams of building the next unicorn, but the truth is - the biggest startup opportunities aren’t hidden in futuristic technology. They’re hiding in plain sight, in the daily chaos of paperwork, endless calls, and manual follow-ups.

Walk into any housing society office, small clinic, or local business hub and you’ll see the same picture: receipts scattered in files, phone calls chasing vendors, and Excel sheets updated once a week (if at all). This isn’t inefficiency - it’s an unmet opportunity.

Startups that thrive don’t just chase hype. They eliminate messy, untracked workflows and replace them with order, automation, and trust. When users feel their day runs smoother, when chaos is replaced with clarity, they stick. And when they stick, businesses compound.

The wedge is simple: find where people still chase signatures, wait for updates, or misplace records. Build a tool that makes those tasks effortless. Small efficiencies here often become massive trust engines - and eventually, new categories of SaaS.

The next wave of winners will rise not from Silicon Valley hype, but from solving old-world inefficiencies with modern simplicity.

Here’s today at a glance:

Opportunity → “Vendor Payment Tracker for Housing Societies”

Framework → “D.A.S.H.” for Picking MVP Features

Tool → Tome.app – AI-Powered Storytelling for Decks

Trend → “Insurance-as-a-Feature” in SaaS

Quote → Don’t fall in love with your idea. Fall in love with executing it better than anyone else.

PS - Become a member to get access to my founder membership including an engaged community, fundraising support, fireside chats and more.

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💡Opportunity: “Vendor Payment Tracker for Housing Societies”

Managing finances in Indian housing societies is more complex than it seems. Every month, Resident Welfare Associations (RWAs) pay dozens of vendors - from security guards and housekeeping staff to plumbers, gardeners, and lift maintenance teams.

The problem? Payments are spread across Excel sheets, WhatsApp chats, manual receipts, and word-of-mouth updates. Treasurers often juggle between multiple committee members, while residents remain in the dark about where their maintenance money actually goes. This lack of transparency not only creates inefficiency but also erodes trust within communities.

Imagine a platform that:

  • Lets RWAs log vendor invoices in one central dashboard

  • Sends automated reminders for due dates

  • Issues digital receipts instantly for vendors and residents

  • Offers export-ready reports for auditors and CAs

Think of it as “KhataBook × Razorpay, purpose-built for RWAs.”

The monetization angle is strong - subscription-based fees from societies, potential add-ons for accounting, and even partnerships with fintechs for loans or credit lines. With 90,000+ registered RWAs across India and countless co-living spaces mushrooming, the TAM is massive and underserved.

🧠 Framework: “D.A.S.H.” for Picking MVP Features

One of the biggest traps early founders fall into is overbuilding. They want their MVP to look polished, robust, and feature-heavy. But in reality, most users only care if it solves a single painful problem well.

That’s where the D.A.S.H. framework helps founders prioritize:

  • Delight → Will the feature create a small but memorable “wow” moment? Something that makes users smile or feel instant relief.

  • Automation → Does it cut down repetitive, manual effort? If yes, it’ll immediately stick.

  • Simplicity → Can a first-time user figure it out in 60 seconds without a manual? Friction kills adoption.

  • Habit → Will users naturally come back at least monthly, ideally weekly, because of this feature?

If your MVP feature ticks all four, you’re onto something powerful. If it checks only one or two, you’re likely building noise.

For example, in the Vendor Payment Tracker, digital receipts (Delight), auto-reminders (Automation), and an easy WhatsApp-based interface (Simplicity) all pass the DASH filter. Together, they form habits because societies repeat payments monthly.

🛠️ Tool: Tome.app - AI-Powered Storytelling for Decks

Every founder dreads the late-night grind of making pitch decks. Hours wasted aligning fonts, resizing images, and struggling with PowerPoint. Enter Tome.app - an AI-powered storytelling tool for decks.

With Tome, you can:

  • Generate professional-looking pitch decks in minutes

  • Auto-align text and visuals for clean design

  • Embed interactive elements like videos, Figma mockups, and live charts

  • Export and share seamlessly across devices

For early-stage founders, this isn’t just about pretty slides. It’s about reclaiming time. Instead of losing nights to design, you can focus on refining your pitch and connecting with investors.

Tome is your unfair advantage when storytelling matters as much as strategy.

📈 Trend: “Insurance-as-a-Feature” in SaaS

We’ve all seen SaaS products bundle payments, analytics, or integrations. But a powerful new layer is emerging: insurance as a feature.

Instead of selling standalone policies, startups are embedding micro-insurance directly into their products. For example:

  • Delivery apps offering loss/damage cover for parcels

  • Ride-sharing platforms bundling accident protection

  • Creator platforms adding liability coverage for freelancers

This quiet shift is more than a perk. It builds trust. Customers feel safer using the platform when they know risks are already covered. For startups, it means higher retention, less churn, and a new revenue stream.

The infrastructure is falling into place too. Insurtech APIs now allow SaaS platforms to plug insurance like Lego blocks - without the heavy regulatory lift.

For founders, look for the biggest “what if something goes wrong” moment in your user journey. If you can solve it with embedded insurance, you’ve not just added value - you’ve made your product harder to leave.

In the coming decade, “Insurance-as-a-Feature” could become as standard in SaaS as in-app payments are today.

💬 Quote: Michael Seibel (Y Combinator)

“A startup is not just about the idea. It’s about relentless execution.”

- Michael Seibel (Y Combinator)

This statement cuts through the noise of startup glamor. Every ecosystem is filled with “great ideas.” But ideas alone are worthless without founders who obsessively execute.

Execution means chasing down early customers, replying to support tickets at midnight, iterating on feedback, and pushing features even when they feel imperfect. Execution is the relentless rhythm of showing up every day, doing the unscalable, and compounding tiny wins into traction.

Startups fail not because the idea wasn’t good, but because execution fizzled out.

Don’t fall in love with your idea. Fall in love with executing it better than anyone else. That’s where the compounding happens.