Hey y’all - In the race to build the next unicorn, too many founders chase the flashy. AI everything. Social apps. Wild visions of disruption. But ironically, some of the best startups the ones with real staying power aren’t trying to reinvent the wheel. They’re fixing the flat tire we all ignore.

The truth? The most valuable businesses often emerge from the most boring, repetitive, under-the-radar pain points. They don’t attract VC buzz right away, but they win through consistency, relevance, and retention.

Think about it. Every city has hundreds of caterers who miss follow-ups, decorators who manage jobs in diaries, or plumbers with zero digital visibility. These are daily, irritating problems that thousands of people face and very few are solving well.

The next time you're hunting for an idea, don’t ask: “What’s trendy right now?”
Ask: “What feels inefficient, annoying, or paper-based?”

Because the businesses that solve boring problems?
They rarely run out of customers.
And in a world obsessed with scaling fast, there’s something incredibly powerful about solving slowly but deeply.

Here’s today at a glance:

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🔗 Mohit’s Picks

My favourite finds of the week 

• AI Could Solve A Millennium Prize Problem In 2-5 Years: OpenAI President Greg Brockman [Link]

• Peter Thiel on Elon Musk’s success: “Maybe the rest of us are too risk averse” [Link]

• Aman Gupta Explains How Boat Got Its Name [Link]

• How to Start Selling on Q-Commerce: Fees, Contracts & Essentials [Link]

• Micro SaaS idea of today [Link]

• At Age 23, He Started a Side Hustle While on Welfare. It Led to a 7-Figure Business and a Stay on Richard Branson's Private Island. [Link]

• The Real Cost Of 12-Hour Workday [Link]

💡Opportunity: Local Vendor Digitization-as-a-Service

Problem: Across India (and much of the developing world), thousands of service vendors from plumbers to event decorators still run their businesses entirely offline. They rely on pen and paper, word of mouth, and memory. The result? Missed customer leads, lost payments, forgotten job orders, and a general lack of trust and professionalism.

Opportunity: Launch a service called “Digitize My Business” that offers a plug-and-play toolkit to bring these vendors online in a single afternoon. Think:
✅ A Google Business Profile setup
✅ A clean 1-page website with service catalog
✅ WhatsApp-based CRM using tools like Interakt or DoubleTick
✅ Payment links, order status tracking
✅ Monthly nudges to improve visibility or upsell features

This is not about building an app. It’s about delivering digital presence as a service, using no-code tools.

Why now?

• Solopreneurs and small agencies are exploding.

• Clients demand instant digital touchpoints.

• Tools like Glide, Notion, and WhatsApp API make delivery simple.

Business Model:
Offer one-time setup + recurring maintenance. Upsell analytics, reminders, reviews collection, or lead magnets.
Perfect for young freelancers, agencies, or anyone looking for a local side hustle.

🧠 Framework: A.I.M. Before You Scale

Before you start hiring or raising capital, run your idea through this three-part sanity filter: A.I.M.

1. Audience
Who exactly is feeling this problem right now?
Can you name 5 real people (not personas) who deal with this weekly? If not, you might be solving a hypothetical problem.

2. Intensity
Is the pain painful enough for someone to pay for a solution or switch from their current workaround?
Nice-to-have isn’t good enough. You want bleeding neck problems, not paper cuts.

3. Momentum
Is this problem likely to become more urgent in the next 6–12 months?
Are regulations changing, customer expectations rising, or manual processes becoming untenable?

If you get at least 2 out of 3 marked “yes,” then congratulations you’re on a compounding path.
If not? Pivot. Fast.
Many founders fall in love with their ideas too early. But burnout doesn’t start from bad ideas it starts from unclear ones.

🛠️ Tool: Glide Apps

Glide helps you turn Google Sheets into fully functional web apps - no code required.

Use it to:

• Build internal dashboards for clients

• Validate MVPs before hiring devs

• Offer custom solutions to local businesses

• Launch quick lead-gen tools or calculators

Use case: Build a “Delivery Tracker” for your local courier guy in 1 day.
He’ll never stop referring you.

📈 Trend: B2B SaaS Niching Down to “Micro-Verticals”

We’re in the age of ultra-specific SaaS.

Forget general CRM or project management platforms. The winning SaaS products today are zooming in on micro-verticals small, underserved niches with recurring workflows and strong word-of-mouth loops.

Examples:
✅ Contract automation for dental clinics
✅ Invoicing for freelance illustrators
✅ Scheduling dashboards for church volunteers
✅ Compliance management for local schools

These are markets that don’t seem sexy, but they come with massive upsides:

• Low churn: The UX is tailored so precisely that switching becomes frictional.

• High pricing power: Niche tools solve real problems that generic SaaS can’t.

• Organic growth: Communities within verticals share tools with each other.

What should you look for when identifying a niche?

🔍 Industries with:

• High regulatory requirements

• Repetitive workflows

• Peer-to-peer trust

The formula?
Trust + Pain + Pattern = SaaS Wedge

Don’t worry about going broad. Get specific. Be the #1 solution in a small category that cares deeply.

💬 Quote: Jason Fried (Basecamp)

In a world obsessed with scale, this is a radical insight.

Most founders spend their time trying to expand horizontally new features, new use cases, new customer segments. But the reality? Many of the best businesses grew by doing less, better.

Fried and his team didn’t try to build the next Salesforce. They doubled down on simplicity and clarity. They chose depth over breadth and won through sharp execution in a single lane.

This is a powerful mindset for early-stage founders. Instead of saying “What more can we build?”
Ask:

Focusing doesn’t mean shrinking it means refining.
It means being so good in a narrow space that word-of-mouth becomes your growth engine.

And if you ever feel the pressure to chase competitors? Remember:
It’s not about doing more things.
It’s about doing your thing more clearly than anyone else.