Hey y’all - The most successful startups aren’t chasing the latest AI trend or trying to sound smarter than the competition.
They’re quietly tuning into pain - not the loud kind, but the friction felt in daily workflows, late-night founder rants, Slack venting sessions, and “we wish this existed” DMs.

These aren’t problems that make headlines. They make bottlenecks.

And every time a founder, PM, or GTM leader says, “We just do it manually for now” - a wedge appears.

That wedge is your opportunity.

Forget building for virality. Start by building for that one annoying task no one wants to fix - yet everyone faces.

If you're solving something real, you'll hear:

That’s your green light.

Here’s today at a glance:

PS - Become a member to get access to my founder membership including an engaged community, fundraising support, fireside chats and more.

🔗 Mohit’s Picks

My favourite finds of the week 

• How to Earn Customer Trust and Boost Sales Without Big Ad Budgets [Link]

• This guy literally mapped out the clearest path to build a $10m/year AI startup [Link]

• McDonald’s Marketing Strategies & Target Market [Link]

• How to Get AI Search Results to Work for Your Brand [Link]

• Best AI Tools for Voiceovers [Link]

• How to use Claude to validate a startup idea in 10 minutes: [Link]

• Why I Almost Always Choose Referrals When Hiring - And You Should Too [Link]

• Is that you BurgerSinghs? Pretty witty and funny reply by a startup if it is. [Link]

💡Opportunity: “Internal Demo Studio” for GTM Teams

Product managers and founders often struggle to communicate feature updates clearly across their own teams.
Sales reps don’t “get it.” Marketing misinterprets the pitch. Investors are confused by jargon.
Loom videos? Too long.
Docs? Go unread.

The Gap:
What’s missing is a lightweight, repeatable way to turn new product changes into clear internal demos.

The Opportunity:
Build a web app for GTM alignment that lets PMs:

• Drag & drop key feature updates

• Auto-generate “explain-it-like-I’m-five” video demos using AI voice + screenflow

• Create internal changelogs that are short, visual, and digestible in 2 minutes

📌 Think of it as:

🎯 Your early adopters:
Startups with product-led growth, early-stage SaaS, fintech teams, and developer tools.

As product velocity increases, so does internal confusion.
Solving it means smoother GTM launches, faster onboarding, and more confident fundraising pitches.

This tool won’t just save time - it will reduce misalignment across the org.

🧠 Framework: R.I.C.E. but for Content-Led Growth

When it comes to content marketing, most teams chase trends and clicks.

But real content-led growth isn’t about going viral - it’s about building compounding leverage.

A simple framework for deciding what to write or create next:

R - Reach
Will this content reach our ideal customer?
Not just anyone - but the ICP scrolling LinkedIn or Substack?

I - Impact
Does it lead them to action?
Will they sign up, share, or think: “This solves my exact problem”?

C - Credibility
Does this piece position us as the go-to in our niche?
Are we showing we know our stuff?

E - Evergreen
Is this content timeless or at least useful for 6–12 months?

Rate each idea from 1–5 on each point.
Total score of 16+? Greenlight it.
Under 12? Rework or skip.

This R.I.C.E. isn’t just smart - it aligns content with growth outcomes.
It helps small teams do more with less.

🛠️ Tool: Tability.io Goals Tracking That Actually Gets Used Founders

Tability helps early-stage teams track OKRs without spreadsheets or micromanaging.

Why founders love it:

• Simple goal → progress → outcome flow

• Slack check-ins built-in

• Visuals that make updates clear, fast, and weekly

📈 Trend: Startup Builders Are Buying Domains Before Decks

There’s a new movement among smart founders:
Before pitch decks.
Before MVPs.
They’re buying domains.

Why?

Because the fastest way to test a market isn’t building - it’s signaling and observing.

The new playbook:

1. Buy a domain for your idea
2. Launch a landing page with a waitlist or “Notify Me” form
3. Spend $50 on targeted Twitter/LinkedIn/Reddit ads
4. Share in 2-3 relevant communities
5. Measure clicks, signups, and interest

If CTR is below 2% or interest feels cold - pivot.
If there's buzz, you're onto something.

This isn’t MVP (Minimum Viable Product).
It’s MVT - Minimum Viable Test.

You’re not building to validate.
You’re testing to decide whether to build.

What used to take 3 months and 3 engineers now takes 3 hours and $30.

Founders who learn this move faster and fail smarter.

💬 Quote: Rahul Vohra (Superhuman)

It’s one of the best pieces of startup advice - and one most overlooked.

You don’t need 100 features.
You don’t need a deck full of buzzwords.
You need deep user empathy.

That’s what separates good products from unforgettable ones.

The best teams do obsessive user interviews.
They watch user behavior.
They build based on feelings, not just feedback.

Superhuman didn’t win because of email speed.
It won because every part of the experience felt like it was built for you.

As a founder, your job isn’t to impress.
It’s to understand - so deeply that the product anticipates needs before the user says them.

That’s what makes people say:

In a noisy world, the most magical thing is being understood.