Hey y’all - Great founders don’t wait for trends to validate their ideas. They build early, act small, and ship fast. Instead of chasing the perfect wave, they drop one intentional product pebble and let the ripple expand. It’s not about being loud, it’s about being consistent, useful, and real.

This week, focus on micro-leverage:

Because sometimes the smallest ripple starts the biggest wave.

Here’s today at a glance:

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🔗 Mohit’s Picks

My favourite finds of the week 

• Don't know how to price your startup? [Link]

• Why everyone’s betting big on frozen foods [Link]

• Generalists Will Thrive In The Age Of AI [Link]

• The Ultimate Guide on How to Make Money on Airbnb in the Sharing Economy [Link]

• Growth Consulting Strategies for Digital Success [Link]

💡Opportunity: AI-First HR Layer for <50 Member Teams

In the world of early-stage startups, traditional HRMS tools often feel bloated and overbuilt. What founders really need is lean, lightning-fast support that handles the essentials, without layers of red tape.

👉 Opportunity: Build an AI-first HR co-pilot for small teams, something like Notion meets ChatGPT, but designed specifically for People Ops.

Here’s what it could include:

🎯 Why Now?

This is a blue ocean, where there’s plenty of pain, but no tailored solution yet.

The right tool could quietly become the operating layer for India’s next 10,000 startups, saving founders time, improving team health, and turning chaotic growth into calm scale.

🧠 Framework: The “Can I Sell It on a Call?” Test

Before investing time in landing pages, marketing assets, or pitch decks, try this zero-cost, high-clarity validation: imagine you're on a 1-on-1 call with a potential user, no slides, no visuals, no fluff.

If the answer is no, the issue isn’t your product, it’s your clarity. You’re likely solving too many things, using too much jargon, or lacking a sharp emotional hook.

The real test of product-market fit isn’t whether you can make a landing page look good, it’s whether your idea lands in conversation. Selling on a call strips away polish and forces you to get raw, real, and relevant.

Founders often chase GTM hacks: ad spend, SEO tricks, viral loops. But the best GTM hack? Clarity. If you can sell it with just your words, everything else becomes easier, landing pages convert better, cold emails hit harder, and referrals flow faster.

So, before you build, pitch it. Out loud. To a human. That’s how you know you’re onto something real.

🛠️ Tool: Typedream

Typedream just launched a new AI feature that lets you generate beautiful landing pages from a single product description.

Perfect for:

• Weekend projects

• MVP testing

• Personal branding / “I’m building this” pages

Why it works:

• Mobile-ready out of the box

• Customizable with zero design skills

• Fast enough for founders who ship fast

📈 Trend: Google Sheets Is the New Backend

In the age of MVPs and rapid experimentation, early-stage founders are turning to an unexpected hero: Google Sheets. Once just a spreadsheet tool, it’s now quietly powering real products as a live backend.

More and more builders are pairing Sheets with no-code platforms like Glide, Stacker, Tally, Make, and even WhatsApp bots via webhooks. The reason? It’s simple: Sheets is fast, familiar, and incredibly flexible.

Unlike complex setups with Firebase or Airtable, Google Sheets requires zero onboarding. Your entire team likely already knows how to use it. That means you can test flows, validate features, and make real-time updates, without needing an engineer to push code.

Here’s the key insight: the more time you spend explaining your tech stack, the less time you’re spending talking to users. Google Sheets flips that equation. It lets you build something live, gather feedback instantly, and iterate with minimal friction.

For founders in the zero-to-one stage, it’s not about choosing the most scalable backend, it’s about choosing the one that gets you in front of users fastest.

💬 Quote: Sahil Lavingia 

This quote might sound deceptively simple, but it’s a masterclass in early-stage execution.

Founding isn’t about overnight virality or flashy launches. It’s about creating something you genuinely want to use. That personal alignment fuels consistency, even when no one’s watching. Charging for it forces you to think about real value, not just vanity metrics. And “keep going”? That’s the hardest part, and the most underrated.

Sahil’s insight reminds us that most startup wins aren’t the result of brilliance, they’re the result of not quitting. Survival is strategy. Those who stay alive long enough learn what the market really needs. They adapt. They grow. They ship better.

In a world chasing hacks and hypergrowth, this is your anchor:
Build. Charge. Stay in the game.