Hey y’all - In India, chaos is not just a reality - it’s a business opportunity.

Millions of small businesses still run on memory, paper slips, plastic folders, and WhatsApp forwards. There’s no single source of truth. No backups. No structure.

But here’s the kicker if you can organize that chaos, and offer a smooth workflow, you don’t just build a product... you become the default operating system for that market.

Whether it’s inventory, documentation, taxes, or compliance - anyone who can turn friction into flow becomes indispensable. That’s how Tally ruled accounting. That’s how KhataBook grew.

So if you’re looking to build something meaningful for Bharat - start with the mess.

Digitize the chaos, and you’ll own the rails.

Here’s today at a glance:

PS - Become a member to get access to my founder membership including an engaged community, fundraising support, fireside chats and more.

🔗 Mohit’s Picks

My favourite finds of the week 

• Why This Underrated Trait Separates Top Leaders from the Rest [Link]

• Thoughtful Raksha Bandhan Gifts Your Sibling Will Love Handpicked Finds From Indian Brands [Link]

• AI For Enterprise: 20 Best Tools [Link]

• How to Start a Logistics Company in India: Step-by-Step Guide to Build a Successful Logistics Business [Link]

• What Top Founders Know About Domains That Most Entrepreneurs Miss [Link]

• AI For Managers: 27 Best Tools To Help With Management [2025] [Link]

• From Banking Icon to Disgraced CEO: The Shocking Truth Behind Chanda Kochhar’s Fall from Grace [Link]

💡Opportunity: Smart Document Manager for Traditional SMEs”

India’s economy may be digital-first on paper, but in practice, millions of traditional SMEs still manage their operations through dusty files and WhatsApp messages.

From transporters to shopkeepers to construction contractors documents like challans, contracts, and tax returns live in silos:

• Physical files

• Local folders

• Random Google Drives

• Lost in WhatsApp threads

Now imagine the compliance burden: expiring GST certificates, TDS notices, pending RC renewals. One missed deadline = penalty. One lost document = lost trust.

💡 The Opportunity: Build a mobile-first “Smart Document Manager” tailored for Bharat’s SME backbone. Think of it as:
CamScanner × Notion × LegalZoom.

🔧 Key Features:

• OCR-powered document scanning & smart tagging

• Timeline view to track renewals, expiries

• Auto-reminders for filing deadlines & compliance events

• Export formats friendly for CAs, bankers, insurers

• Shared folders for partners, clients, or consultants

🎯 Offer vernacular UI + voice search to help Tier 2 city users adopt fast.

Why it works? Because time saved = money earned. If you help a trader avoid a ₹10,000 penalty or win a ₹1L loan faster they’ll pay you ₹500/month, no questions asked.

This is SaaS for India 2.0 not sexy, but necessary.

🧠 Framework: “P.A.R.T.S.” for Sustainable Startups

Before you build, raise, or scale run your idea through this 5-point sanity check.

P.A.R.T.S. is a founder-first framework to test if your startup solves a real problem and can survive early-stage chaos.

✅ Painkiller:
Are you solving a real, urgent, painful problem?
If the problem can be delayed, ignored, or solved with jugaad users won’t pay.

✅ Accessible:
Can your target user afford and understand your product?
A ₹99/month app with clean UX beats a ₹999 product with too many features.

✅ Retention:
What makes users come back?
Compliance reminders, data history, or convenience? Find your retention hook.

✅ Team:
Do you have the right founding mix?
Tech × domain × storytelling → that’s the winning cocktail. If you lack one, find a co-founder who completes you.

✅ Spread:
Can your product grow via referrals or word-of-mouth?
Your first 100 users should give you your next 100.

If your idea scores 4 out of 5, you have a startup.
If not, it might just be a side hustle or a cool project.

Use P.A.R.T.S. before you raise funds, build a team, or burn your savings. It’ll save you from startup heartbreak.

🛠️ Tool: Typedream.

If you’re too early for devs but too classy for Carrd, use Typedream.

• Fast landing pages

• Prebuilt startup templates

• Custom domains, SEO-ready

• Stripe, Airtable, Notion embeds

📈 Trend: UX for the Non-English Internet

India’s next 500 million internet users won’t “read” your product - they’ll feel it.

They’ll use voice to search, click icons with emojis, and type half in Hindi, half in English. Think:
“order ka status?” or “loan apply urgent.”

If your UX demands perfect English or complicated menus - you’re already invisible to them.

But that’s the opportunity: building inclusive UX that understands how India thinks and types.

From fintech to agri-apps, the real innovators are now combining:

• Voice-based navigation

• Emoji-enhanced search

• Vernacular interfaces

• Chat-first onboarding

• AI that deciphers ‘imperfect inputs’

📱 Bharat doesn’t want a sleek SaaS dashboard. Bharat wants a “Bhaiya, ye file kab expire hogi?” button.

This shift is already playing out:

• Fintechs with Hindi onboarding videos

• Agri platforms with audio-based crop advice

• Edtechs with Hinglish chatbots

This is not “good to have.” This is survival.

If your UX can’t meet users where they are, someone else will - and they’ll win the market while you obsess over your English landing page.

Design for India. Not for Silicon Valley.

💬 Quote: Sridhar Vembu

While most Indian SaaS founders chased VC capital from Bay Area boardrooms, Vembu shifted Zoho’s HQ to Tenkasi - a small town in Tamil Nadu.

Why? Because proximity breeds perspective.

When you build in India, for India, you start solving problems that real users face - not just what Twitter thinks is cool.

You learn that ₹500/month is not “cheap” for a Tier 2 business owner - it’s a real investment. You discover that users don’t want features, they want reliability and reminders. You realize that word-of-mouth is stronger than Instagram ads.

Every product choice - pricing, distribution, UX - gets better when you sit closer to the problem.

Zoho didn’t just succeed by being Indian. It succeeded by building like India builds.

So, before you launch your next startup - ask yourself:
Are you sitting close enough to the pain?