Build Where Friction Hurts Most

Tool to help your startup: Ping.so

Hey y’all - Too many startups chase "cool" ideas. But real startup gold? It’s hidden in awkward manual processes, messy verbal workflows, and overlooked corners of daily work.

Think about it: the friction in late-night Excel hacks, forgotten WhatsApp threads, or that sticky feeling when no one follows up after a meeting. That’s not inconvenience it’s opportunity.

Today’s edition dives into how to uncover and solve the “boring but brutal” inefficiencies that stall velocity. Because friction slows down teams, and momentum is everything.

If you want to build a product that people adopt, use, and recommend it has to reduce drag and increase decision clarity. Start where the pain is sharpest. That’s where urgency lives. That’s where people pay for a fix.

Here’s today at a glance:

Opportunity → Meeting Summary + Action Dashboard for Blue-Collar Teams

Framework → B.U.I.L.D. for Execution Clarity

Tool → Ping.so

Trend → “Founders in Residence” Are Replacing Solo Builders

Quote → Ship. Learn. Improve. Repeat.

PS - Become a member to get access to my founder membership including an engaged community, fundraising support, fireside chats and more.

🔗 Mohit’s Picks

My favourite finds of the week 

  • How to start a startup [Link]

  • Ghazal Alagh’s 5 Life Lessons You Won’t Find in a Strategy Deck [Link]

  • 17 ways I use AI, reddit etc to find profitable startup ideas [Link]

  • Are Customer Experience Platforms Making Things Better Or Just More Complicated? [Link]

  • Decoding SarvaGram’s Series D round, valuation and captable [Link]

  • Top leading-edge Space tech Startups in India [Link]

  • Why India’s GenAI Moment Hinges On Vertical SaaS [Link]

  • 5 Things India Should Learn from Silicon Valley [Link]

💡Opportunity: Meeting Summary + Action Dashboard for Blue-Collar Teams

Problem: In India’s massive blue-collar workforce factories, warehouses, field teams daily standups and shift meetings happen all the time. But post-meeting?
Notes vanish. Actions get missed. Supervisors lose track. And productivity suffers.

Opportunity: A simple voice-to-action app that turns daily verbal meetings into structured to-dos, WhatsApp reminders, and a trackable performance dashboard.

📱 Key Features:

  • Record & summarize meetings in vernacular languages (Hindi, Tamil, etc.)

  • Assign action items via voice (“Suresh, inspect section B by 2 PM”)

  • Auto-reminders via WhatsApp for incomplete tasks

  • Supervisor dashboard to track daily output and recurring misses

🎯 Why it works:

  • These industries run on verbal communication not digital task boards

  • Tools like Slack or Click Up are too complex for the field

  • Verbal instructions are fast, but forgettable. A system that captures and tracks them adds real value.

Imagine: Otter.ai meets Asana purpose-built for the corner-store manager, warehouse shift lead, or field sales head.
This isn’t just digitization it’s empowering accountability where it matters most.

🧠 Framework: B.U.I.L.D. for Execution Clarity

Whether you’re turning an insight into a pitch or a product into a prototype clarity is the multiplier.
Use the B.U.I.L.D. framework to sharpen your idea and test smarter:

B - Break down the job
What’s the actual, repeatable task your user is doing (not just what they say they're doing)?

U - Users
Who’s doing it, really? A frontline team lead? A field tech? What part of the task do they find most annoying?

I - Interaction
Where’s the real friction? Is it bad UX? Bad timing? Mistrust of digital tools?

L - Least Viable Fix
What’s the smallest possible version of your solution that improves life immediately even by 10%?

D - Delivery
How can you test that idea with a real user within 72 hours?

Start small. Test real. Then improve. The biggest execution mistake is building too much before validating too little.

🛠️ Tool: Ping.so

Ping.so lets you schedule automated Slack check-ins to ask questions like:

  • “What did you ship today?”

  • “Any blockers?”

  • “Customer feedback summary?”

Best part? You get responses in a tidy dashboard no need for meetings.

Great for:

  • Remote teams

  • No-meeting cultures

  • Async product reviews

Build accountability with fewer syncs.

📈 Trend: “Founders in Residence” Are Replacing Solo Builders

Trend Watch: VCs and accelerators are no longer waiting for pitch decks. They’re building in-house.

The rise of the Founder in Residence (FIR) model flips the traditional startup script:
Instead of a founder chasing capital, VCs bring in operators, validate a problem space, and provide funding and support from day one.

Why it matters:

  • FIRs get access to market research, early validation, and dedicated mentorship

  • It reduces founder loneliness you’re not hacking in a vacuum

  • VCs keep a bigger stake, but FIRs skip 12 months of founder pain and guessing

Top programs to watch:

  • Antler India

  • 100X.VC

  • CapitalX Builders Program

If you're a talented builder tired of solo brainstorming, FIR programs offer a shortcut to traction with backing and bandwidth baked in.

It’s not just founder + idea anymore. It’s founder + ecosystem + problem. That’s the new triangle of startup success.

💬 Quote: Reid Hoffman

“If you are not embarrassed by the first version of your product, you’ve launched too late.”

Reid Hoffman

Let that sink in. In a world obsessed with polish and perfection, Reid’s words are a reminder that momentum > mastery in the early days.

Don’t wait to “finish” the product.
Don’t delay launch until it’s pretty.
Ship. Get feedback. Iterate.

You’ll learn more from 10 users in a rough MVP than from 6 months of whiteboard debates.
Perfection doesn’t raise rounds. Progress does.

Your V1 should feel slightly rushed because that’s the price of learning quickly.
Your early customers won’t remember how it looked.
They’ll remember how you listened.